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NSGC Represented on World Stage as Leader in Responsible Gambling
Friday, December 1, 2006
In the heart of the glitz and glamour of Las Vegas and in front of industry giants from across the globe, the Nova Scotia Gaming Corporation (NSGC) took the stage as the international industry leader in responsible gambling. NSGC President and CEO Marie Mullally joined a panel of top executives at the recent Global Gaming Expo (G2E) held November 14 – 16, the world’s largest and premier gaming trade show and conference, to discuss the importance of balancing economic and operational growth, with responsible gambling and social responsibility.
The gaming industry is without question one of the fastest growing industries of the new millennium; however, Mullally explained that achieving the delicate balance between generating revenue and keeping players responsible is essential to sustaining the industry in the long-term.
“Responsible gambling is absolutely critical to the industry and we all should be talking about it, because it is part of normalization,” Mullally said.
Normalizing gambling, she explained, is about providing entertaining products and services that appeal to a broad potential customer base, not a small segment of at-risk or problem players. It’s about the industry as a whole taking responsibility for educating their players. And, it’s about working to shift attitudes and perceptions so that gambling is viewed as both a social and socially acceptable activity.
That is why managing and operating Nova Scotia’s gaming industry in a way that is socially acceptable has been a key cornerstone of NSGC’s success over the last couple of years. With a keen focus on social responsibility and responsible gambling, NSGC continues to develop and implement initiatives that demonstrate they are a positive and significant community contributor, an excellent employer, and a world leader in responsible gambling.
“It’s about public and player information, education, awareness,” Mullally said of responsible gambling. “We as an industry have a strong obligation to educate our players so they know how the games work and to provide them with information about their own play so they can make informed choices. Experts say this is one way to facilitate responsible gambling behaviour, which we know leads to the prevention of problems.”
As the gambling industry expands around the world, both in the number of properties and the variety of entertainment products offered, NSGC is leading the way with their philosophy of making social responsibility a priority alongside, not second to, the generation of profits. Industry support for this approach was evident as Mullally’s co-panelists from Saskatchewan Indian Gaming Authority, Gateway Casinos Inc., Great Canadian Gaming Corporation, British Columbia Lottery Corporation, and Ontario Lottery and Gaming acknowledged during the panel discussion that NSGC is indeed setting the bar as the globally recognized leader in the area of responsible gambling.
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